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Toyota Targeted Action at Toyota HQ

Thursday, November 21, 2019 @ 2:30 pm - 3:30 pm

Picket at Toyota Headquarters with us on Thursday Nov 21 2:30-3:30 pm, San Francisco Toyota Region, 2451 Bishop Drive, San Ramon, CA 94583 Add to your calendar below. Email Marti to RSVP: martiroach@gmail.com 
We still need someone to be our designated photographer and help post to social media!


Earlier this year Trump’s EPA rolled back rising fuel efficiency standards previously adopted adopted under Obama, opting to freeze the standards at 2021 levels. In a direct swipe at California ( and the 13 states that follow California’s standards) they also  revoked California’s authority ( the waiver) to set auto mileage standards stricter than federal regulators    California is fighting in federal court against loss of the waiver, in conjunction with the Environmental Defense Fund (EDF).. 
Meanwhile, California’s Air Resources Board  negotiated with four of the largest companies – Ford, Honda, VW and BMW to adopt standards close to the rolled back Obama standards.  In response, Trump’s DOJ opened an antitrust investigation into the deal. 
In October, Toyota, GM,. Fiat Chrysler and and the trade Association of Global Automakers   sided with Trump, opting  to intervene in the lawsuit filed by the EDF.
The rollback and loss of our waiver – which covers nearly half the vehicles in the US, is a major blow to our health now by keeping transportation pollution high,  and to the fight against climate change. 
Why Toyota? Toyota is a good target for action, as  a major car company with and eco-friendly reputation, that might be persuaded (shamed) into changing it’s stance. It’s San Francisco Toyota Region headquarters are here in San Ramon.  It will be featured prominently in the upcoming San Francisco International Auto Show , sponsored by the San Francisco Chronicle.


1) Write letters to Toyota

expressing your concerns about their siding with Trump in the EDF lawsuit, and asking them to withdraw from the suit. Please  Email /fax letters to me. We will print out and deliver to Toyota headquarters and  mail to US headquarters in Texas and world headquarters in Japan. Address the letters like so:

Akio Toyoda
Jim Lentz, CEO Toyota Head Office
Toyota Motor North  America 1 Toyota-Cho
6888 TX 121 Toyota City, aichi Prefecture
Plano, TX 75024

2) Write letters to the editor of the SF Chronicle

on the same topic. Note: to make it easy, you could write an LTE, then use that as the body of a letter to Toyota.  

3) Send a message

to GM, Chrysler, Toyota  MomsCleanAir Force. Link here:  http://membership.onlineaction.org/site/Advocacy?cmd=display&id=3446&page=UserAction&conversion_pg=www.momscleanairforce.org%2Fautomakers-with-trump-car-standards%2F

4) Picket at Toyota HQ (this event)

5) Picket at SFO Auto Show on Dec 1st (details here)

6) Picket at Toyota Dealerships (TBD)

Email Marti to get updates: martiroach@gmail.com 


Thursday, November 21, 2019
2:30 pm - 3:30 pm
Event Categories:
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2451 Bishop Drive, San Ramon, CA 94583
2451 Bishop Drive, San Ramon, CA 94583 + Google Map